People Magazine Street Teams
People Magazine turned to Brand Allure to activate a five city street team to promote their Oscar Issue. Brand Allure assembled the street teams, managed product warehousing and distribution as well as U Haul Drivers. Our teams distributed 5,000 bags of popcorn in each market and handed out coupons for a free People Magazine issue. Brand Allure activated in Baltimore, Portland, Indianapolis, Grand Rapids & Nashville. Our teams captured consumer reaction and feedback on blogee camera which was uploaded to a People Magazine Micro Site.To read and article about the attention we received click BRAND ALLURE NEWS.
